Celebrating 30 years in the entertainment industry, Emmy-winning producer Ekta Kapoor continues to challenge unrealistic beauty standards. In her latest social media post, she strongly advocated for body positivity, urging better representation for women—especially those in their 30s battling age-related and hormonal changes.
Ekta Kapoor on body positivity
Taking to Instagram, Ekta shared a video with a powerful message: “Let’s normalize curves!” She recalled a conversation with an actress for an upcoming franchise—clarifying, “No, not Naagin”—where she encouraged the actress to gain weight in a healthy manner. She emphasized the importance of showing diverse body types on screen, saying, “There needs to be representation for women above 30 whose metabolism is affected by age and hormones.”
Her message struck a chord with many, including popular TV actresses. Divyanka Tripathi resonated with the thought, commenting, “I am there na! Representing them all—always struggling between sizes but never giving up!” Actress Rashami Desai also applauded Ektaa’s stance, saying, “In India, people focus on looks, weight, and age but ignore progress and achievements. This conversation is much needed!”
Ekta Kapoor: Indian TV Queen Producer
As a trailblazer in Indian television, Ekta Kapoor has always championed strong female narratives, and her latest statement is another step toward breaking stereotypes. In an industry that often glorifies unrealistic beauty norms, her advocacy for body inclusivity stands out as a refreshing and much-needed change.
With Ekta hinting at an exciting new project in the works, audiences are eager to see how her progressive vision translates on screen. Could this signal a shift in Indian entertainment toward more realistic and diverse representation? Only time will tell, but one thing is clear—Ekta Kapoor is once again leading the conversation.