New Delhi: Prime Video is set to premiere its original reality series to discover and empower India’s most promising startup, ‘Mission Start Ab’. The series sheds light on 10 grassroots entrepreneurs as they compete to receive mentorship and funding from three of India’s top investors—Kunal Bahl, Anisha Singh, and Manish Chowdhary. The series brings together a diverse array of new-age startups and entrepreneurs spanning sectors such as robotics, fintech, ed-tech, health and wellness, and technology-enabled marketplaces.
The first-of-its-kind competitive series will focus on entrepreneurs in India, and take their stories of determination, resilience and unwavering perseverance to global audiences. The series has been conceptualised and developed in collaboration with the Office of the Principal Scientific Adviser (PSA) to the Government of India. It will discover entrepreneurs from diverse corners of India and empower them to create the next potential Unicorns.
The series features three of India’s most knowledgeable and experienced investors—Kunal Bahl (Titan Capital), Anisha Singh (She Capital), and Manish Chowdhary (Wow Skin Science)—who not only act as judges and investors but also step in as mentors to guide and nurture contestants to sharpen the skills needed to scale their startups.
The series offers viewers a front-row seat to the dynamic innovation and development taking place at the grassroots level in India. It explores the unique stories of these founders coming from modest backgrounds, showcasing bold aspirations, cultivated skills, personal sacrifices, and their vision to tackle real-world challenges. Through a series of intense tasks, interactive exercises, and one-on-one mentorship sessions, the show not only prepares these ten entrepreneurs to turbo-charge their made-for-India innovations but also serves as an invaluable guide for aspiring innovators across the country.
Hosted by Masaba Gupta and Cyrus Sahukar, ‘Mission Start Ab’ is executive produced by Indrajit Ray and directed by Srimanta Senguptta. The series is set to premiere on December 19 on Prime Video.