Music video producer Ratan Lal Jain is set to launch one of his most awaited collaborations, teaming up with American rapper and music composer Gucci Mane. The announcement comes after Jain's successful productions, such as "Fakeer" by Javed Ali and "Peg Banade" by Pragati.
At a press conference in Mumbai on September 16, He discussed his latest project, explaining that it will combine English rap with Haryanvi music. This venture represents a new direction, as he aims to create something different for listeners, stating, "We’ve heard many songs with Hindi lyrics mixed with English rap, but this time, we’re incorporating Haryanvi music and lyrics."
His latest effort is being produced under the music label BajaoGaana, which was formed on August 18, 2023. The label has already ventured into various genres by partnering with BajaoGaanaBhojpuri and BajaoGaanaHariyanvi, and now, they are expanding their sound by introducing rap into the mix.
This collaboration with Gucci Mane signals an attempt to bridge cultural and musical styles. Merging an American rapper with a traditional Haryanvi sound represents Jain's broader vision of offering diverse music content to his audience. It’s expected to create a unique listening experience that sets it apart from the usual mix of Hindi-English fusions.
While details about the exact release date or song title remain under wraps, the music label and producer are optimistic about how the project will resonate with their listeners. The collaboration continues the trend of blending global musical influences with regional Indian sounds, aiming to reach a wider audience.