New Delhi: Bollywood superstar Salman Khan launched COVID-19 face masks amid the pandemic under his clothing brand 'Being Human' on Friday (August 14). The Dabangg actor shared a picture of himself wearing a mask on Twitter and tried to raise awareness about the importance of wearing the mask.

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Taking to his official Twitter account, Salamn wrote "Being Human Clothing ne aaj mask launch kiya hai. Aur, hamara ek hi task, pehno aur pehnao. Jab aap ek mask kharidenge, apko hamari aur say ek mask free milega, jo aap khud zaroorat mando ko de sakte ho. Shop at Being Human Clothing Stores and http://beinghumanclothing.com"

As soon as the actor promoted his clothing line, netizens slammed Khan and demanded justice for 'Dil Bechara' actor's untimely demise.

One of the users said, "Being Criminal doing Charity 10rs. And promoting that charity work by 1000rs. Through Social media, news papers, media..after so many backlash now Criminal covering this all stuff..as he always did before also.. when he kill blackbuck, Chinkara, Pavement on people.."

"Are you sure that you're still Being Human, Salman ji? Mask hi to pehen rakhe the aap ne itne saalo se (you have been wearing a mask for so many years now)," wrote another user. Some of the netizens even started a campaign to boycott the product in rage of Sushant Singh's demise.

The 'Sultan' actor has been on the receiving end on social media ever since Rajput’s death. Many top notch celebs including Karan Johar, Alia Bhatt and others have been receiving lot of hatred messages from angry SSR fans calling out these stars for nepotism and making it difficult for the outsiders to survive in the industry.