"Phillauri" released on March 24
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"We are happy that the film has done good business over the weekend. It is a small film with a big heart and we are thrilled with the love that audiences have showered on it in India and internationally," Vijay Singh, CEO, Fox Star Studios, said in a statement.
Made on a budget of Rs 21 crore, "Phillauri" has already recovered Rs 12 crore from satellite and music rights.
"The cost of the film ensures that we already have a profitable film at hand. North India has done incredibly well for 'Phillauri' given the subject of the film is set in Punjab and that we also have a huge north Indian star Diljt Dosanjh," Singh added.
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Set in Phillaur, Punjab, the Anshai Lal directorial tells the story of Kanan (Suraj), who is persuaded by his friends and family to marry a tree to ward off the bad luck afflicting his love-life. To Kanan's surprise, this awakens an ancient tree spirit Shashi, played by Anushka.
Anushka has co-produced the film along with her brother Karnesh Sharma under their home banner Clean Slate Films and Fox Star Studios.
Trade analyst Taran Adarsh posted on Twitter: "‘Phillauri' witnessed constant growth over the weekend. Performance in North India was the best due to Diljit Dosanjh's star power."
With inputs from IANS