In September 2016, world leaders will mark the first anniversary of the adoption of the Sustainable Development Goals. These Global Goals aim to end poverty, fix climate change and address inequalities over the next 15 years. Project Everyone has convened the first Global Goals campaign for girls and women. The campaign on Monday previewed the "#WhatIReallyReallyWant" film at the Cannes Lions International Festival of Creativity in partnership with Getty Images and SAWA, the global cinema advertising association.
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The film is an updated version of the Spice Girls’ "Wannabe" music video to reflect the voices of girls and women all over the world, telling world leaders what goals they ‘really really want’ to be achieved to help improve their lives. These include issues like quality education, an end to violence, an end to child marriage and equal pay for equal work.
Talking about it, Jacqueline said in a statement: "We need to create a community where girls feel strong, safe and supported and have equal access to education, technology, health and sanitation.The film "#WhatIReallyReallyWant" will be online in July 2016 on Global Goals’ official YouTube channel and in SAWA member cinemas internationally.
The film "#WhatIReallyReallyWant" will be online in July 2016 on Global Goals’ official YouTube channel and in SAWA member cinemas internationally.
IANS