"Doing unconventional thing is least risky now. Conventional has become more risky in this day and age. You have to do something different so that people buy movie tickets and come to cinema halls. The audience has changed," he added.
‘Rang De Basanti’ fame actor Siddharth wants to remake ‘Andhadhun’, Ayushmann says ‘go for it’
As the poster boy of middle-of-the-road cinema in India, next on Khurrana's wishlist is a film on LGBT subject.
"We have lot of battles to win. There is cultural shift. We can make a film now on it and it will hopefully be censor proof as it has been decriminalised by the Supreme Court now. It will be interesting to go into this space in a commercial way," he said.
The 34-year-old actor says after achieving stardom, one has to be consistent with their work and that is the real struggle.
"Initially there is the struggle to get work, then you want to get good work and establish yourself as an actor and a bankable star. And then, you need to maintain that. That consistency is the struggle."
Year Ender 2018: When ‘actors’ outshone the stars: Ayushmann Khurrana, Vicky Kaushal, Rajkummar Rao, Taapsee Pannu, Radhika Apte, Kartik Aaryan, Pankaj Tripathi