And B-town celebs have their unique way of celebrating the day of love, i.e Valentine's Day.
This year, while superstar Aamir Khan marked the day by listening to his favourite song Pehla Nasha, Karan Johar shared with his fans how beautiful the feeling of love is.
Here's what the stars posted on social media:
Aamir Khan: Hey guys, listening to my song Pehla Nasha on Valentine's Day! Ideal song for this day :-). And, I must say it's one of my own favourites. Wishing all of you a happy Valentine's Day! Love. a.
Karan Johar: Love is the most beautiful feeling in the world! It works best when it's unconditional...when it's ego free....when it's not too dependant on expectation....and most importantly when it's foundation is TRUST! #HappyValentinesDay
Anushka Sharma: "In true love, you attain freedom" Words of wisdom ! Happy 'this' day to all
Sonam Kapoor: "Conquer the devils with a little thing called love." Bob Marley Happy Valentine's Day ! Everyone deserves to love and be loved!