Stand up Comedian Vir Das has taken a dig at modern day sexist advertising in his upcoming advertisement. The actor has done a commercial for 'HE Deodrant' and has spoken against the objectification of women which takes place in the world of Advertising. The actor was also trending on Twitter for his witty take on objectification of women.
The outcome of the video is hilarious. In the new video, Vir Das launched HE Deodorant and took a refreshing stand against such meaningless objectification with the launch of their new variant, HE RESPECT.
Watch the Video Below:
https://youtu.be/sD_NeCRV9MQ
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In the video, Das tries to pose sexily in a sari, hinting at Katrina's ''Maaza ad''. Not only that, the actor tries to balance on a bike, licks an ice cream, sit in a bathtub and even falls from heaven. The idea is to show that though it all seems ridiculous when done by a man, nobody even addresses when women are frequently objectified in a similar manner.
“You know what? Enough is enough. You don’t have to objectify women to sell a product,” he says in the end as he introduces the deodorant, HE Respect.