With the so-called "woman centric" films surpassing the Rs 100 crore mark to a male superstar narrating a story on menstruation hygiene or a woman director's making it as India's Oscar entry, this trend seems to have here to stay.
This, in the same industry that finally saw a collective consciousness on the darkest and dirtiest side of the business emerge as women came out with some heart-wrenching stories of sexual harassment, courtesy the #MeToo movement.
Following last year's trend of Hindi films like "Lipstick Under My Burkha", "Bareilly Ki Barfi" and "Tumhari Sulu", stories told through the female gaze in the narrative continued this year with films like Rima Das' "Village Rockstars", Meghna Gulzar's "Raazi", Nandita Das' "Manto" or Leena Yadav's "Rajma Chawal".
"I think the influx of women at the workplace is also changing the narratives in our cinema," Zoya Akhtar, whose "Gully Boys" will premiere at the Berlinale, told IANS.
It's also noteworthy how both "Badhaai Ho" and "Raazi" are centred on female characters, but none of them was marketed with the "woman-centric" flag. "Veere Di Wedding", featuring Sonam Kapoor, Kareena Kapoor Khan, Swara Bhaskar and Shikha Talsania, too clearly promoted the film with a #notachickflick tag.
Junglee Pictures' Priti Shahani, producer of "Raazi" and "Badhaai Ho", said: "Perhaps that is why 'female-oriented film' was not the interest area for the audience to watch out for. The story of 'Raazi' was strong enough to intrigue the audience. When they went to the theatre to watch it, they got a strong story where each character was equally important to complete the story. That is the magic of Meghna."
On digital entertainment platforms like Netflix and Amazon Prime Video, actress Kubra Sait played a transgender character in "Sacred Games" and performed a frontal nudity scene, Rajshri Deshpande went topless for a scene in the same series, while Swara, Kiara Advani and Shweta Tripathi performed masturbation scenes in various projects, breaking the rules surrounding portrayal of women on-screen.
Shweta said: "Whether it is a kissing scene or masturbation, these scenes don't define us or the character we are playing. Projecting sexuality on-screen is not to titillate but to portray a character in a realistic manner. If only we do not look at sex as a taboo, we will stop judging women characters on-screen and off screen.
"If we actors are performing a scene without inhibition, please do not set us aside with the tag 'bold'... It has more to it."
Attempts to project or portray women breaking the social norms also courted criticism.
Citing Swara's example from "Veere Di Wedding", Shweta said: "Of course her masturbation scene was criticised, but my blood boiled when on social media, people were tagging her father and asking, 'How do you look at this as a father?' This is ridiculous! I have seen how mainstream media constantly talking about bold scenes... as if that's what we are known for and not our skill as actors.
"Whether it is Richa (Chadha), Radhika (Apte), Rasika (Dugal), myself and others who are constantly pushing the envelope, it is unfortunate to see how not only men but women in the media try to put us Down," said the "Mirzapur" actress.
While Shweta pointed out how scary it is for a female actor to be judged in the society based on her on-screen image, former beauty queen and actress Tanushree Dutta, who sparked India's #MeToo movement by recounting how National Award-winning actor Nana Patekar sexually harassed her on the set of "Horn ‘Ok' Pleasssss" in 2009, told IANS: "In our country, actresses are perceived by their on-screen image mostly."
"It was no different for me back then since I made my debut in Bollywood with a film like 'Aashiq Banaya Aapne' that required me to do bold scenes. Since he (Nana) was a veteran National Award-winning actor with so-called respect and popularity, repressing my voice was the easiest thing. So he did that.
"But winning a National award does not make him a good human being," Tanushree said, adding that her on-screen image gave people the perception that "I am available".
Year 2019 will be starting with a woman-led film like "Manikarnika: The Queen of Jhansi", which will carry forward the hope of celebrating more stories about strong women on the silver screen.
As Shriya Pilgaonkar, the young actress of web series "Mirzapur", put it: "For me, showing women making love on-screen without hesitation is surely a positive and liberating sign, but that is only one aspect of the change. We only can consider this wave as a change if multi-dimensional characters are written on women consistently in upcoming years."