"I think that the film talks about the current situation especially, for the younger generation. The story is based in Delhi and I just want to make it clear that Pink isn't about rape but it is about circumstances that exist in the city of Delhi and most part of the country." He said at the 'Jeeney De Mujhe' song launch of the film. "There are very strong statements you must have seen in that trial we had in the trailer. It's just a glimpse, that what kind of language and thoughts that have been expressed. I want you to know that for me personally it is a film that I've great belief...
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"I hope after watching the film somewhere you will sit back and think... I always believe women in our country are half of the strength and they must have their dignity in their walks of life," he said. About the first song of the film, the 'Piku' actor said, "Jeeney De Mujhe is a song of liberation particularly for the young girls". Pink revolves around three girls who were trapped in a criminal case. They are tried in the court for an attempt to murder case and defaming some men.
Piku, Madras Cafe and Vicky Donor famed director Shoojit Sarkar produced the film and it is helmed by Aniruddha Roy Chowdhury. The crime thriller stars Amitabh Bachchan, Taapsee Pannu, Kirti Kulhari and Andrea Taring in lead roles and is scheduled to release on September 16.