Explorer

'I Want To Be Part Of The Process Behind The Camera', Says 'Darlings' Producer Alia Bhatt

Alia said: "It seemed to be financially the right thing to do. I wouldn't want to load the production and wanted to take a back-end perspective."

New Delhi: Bollywood actress and mum-to-be Alia Bhatt, who made her debut as a producer with 'Darlings', said that she will set out goals with shows, movies, or podcasts to create content that connects with an extremely high emotional core and added that she wants to be a part of the process behind the camera.

Alia Bhatt was speaking at Forbes India Tycoons of Tomorrow 2022, a prestigious ceremony felicitating prodigious changemakers across industries. The event took place on September 30.

Alia said: "It seemed to be financially the right thing to do. I wouldn't want to load the production and wanted to take a back-end perspective. That led me to realise how interested I am behind the camera. Ten years into this industry, I made my first movie, 'Darlings'. The experience has been so substantial that it has strengthened my motto to continuously grow."

She added: "Mine is still a boutique production house. I'll set out goals with shows, movies, or podcasts to create content that connects with an extremely high emotional core. I want to be a part of the process behind the camera," said Alia.

Talking about the salient features she looks for to collaborate with a brand, Alia said: "It's the brand value that has to make sense and match my purpose. At the end of the day, I won't wear an outfit that goes against my personality. Every collaboration boils down to a two-way relationship that works both ways. I have to believe in the brand and vice-versa. Without an authentic collaboration, the purpose will be defeated, and the audience will know that."

When asked about her style of investment, Alia stated that she keeps looking for demand gaps.

Alia recently announced that she's venturing into maternity wear.

"Today, I launched Edamamma, a maternity line. What started out as a gap in my wardrobe, turned out to be my maternity line. I was noticing a certain style in maternity wear in general and wanted to bring my own style to it."

In her Instagram post, the actress shared, "It's not like I've bought maternity clothes before. But when I got down to it, I was overwhelmed. You don't know how you're going to look or feel over the next few months and let's be honest, not being able to find the right thing to wear can be stressful. Do I buy brands I already wear but in a bigger size? Should I raid Ranbir's wardrobe? And just because my body is changing doesn't mean my sense of style has to, right?"

Giving a sneak peek into her maternity wear collection, the actress wrote, "Edamamma Maternity Wear🤰🌸made with a lot of love - for mama-beans — LAUNCHING 14TH OCTOBER !!! ☀️🫶"

ALSO READ: Bigg Boss 16 Grand Premiere: When And Where To Watch Salman Khan’s Reality Show

View More
Advertisement
Advertisement
25°C
New Delhi
Rain: 100mm
Humidity: 97%
Wind: WNW 47km/h
See Today's Weather
powered by
Accu Weather
Advertisement

Top Headlines

Popular Folk Singer Sharda Sinha Dies At 72 After Battling Cancer
Popular Folk Singer Sharda Sinha Dies At 72 After Battling Cancer
Gujarat: 3 Workers Dead As Temporary Structure Collapses At Bullet Train Construction Site In Anand
Gujarat: 3 Workers Dead As Temporary Structure Collapses At Bullet Train Construction Site In Anand
From Chhath Songs To Bollywood Hits, All About The Folk Music Icon Sharda Sinha
From Chhath Songs To Bollywood Hits, All About The Folk Music Icon Sharda Sinha
2008 Malegaon Blast Case: NIA Court Issues Bailable Warrant Against BJP Leader Pragya Thakur
2008 Malegaon Blast Case: NIA Court Issues Bailable Warrant Against BJP Leader Pragya Thakur
Advertisement
ABP Premium

Videos

How will the company perform in Swiggy IPO? It aims to raise Rs 11000 | ABP Paisa LiveDemand will be lowest in last 4 years in 2024 due to rise in gold prices, increased investment in Gold ETFsApple creates a new record in iPhone sales after launch of iPhone 16 | ABP Paisa LiveIs China scared of Gautam Adani's Mega Project In Bhutan? Watch To Find Out | ABP Paisa Live

Photo Gallery

Embed widget