New Delhi: Popular Indian singer Daler Mehndi who has already entered the metaverse months ago has now bought a virtual property on India-made Metaverse platform PartyNite. The singer has named his virtual property as “Balle Balle Land.”
The land will soon have the Daler Mehndi Store, which will sell merchandise as Non-Fungible Tokens or NFTs. The land’s inauguration had happened on Holi.
Some months ago, Mehndi had become the first Indian singer to perform in the Metaverse following international celebrities like Travis Scott, Justin Bieber, Marshmallow, and Ariana Grande.
On his social media accounts, Mehndi posted, “Inside Daler Mehndi’s Balle Balle Land | The Daler Mehndi Store @thedalermehndistore. PartyNite, India’s very own Metaverse, is all set to launch Daler Mehndi's Balle Balle Land.”
He further stated in the post that all “future events, music concerts will happen in this land.”
“Special Paintball arena is planned,” the post read further.
The popular Punjab singer has also changed his Instagram bio which now reads, "First Metaverse Man, Owner of Balle Balle Land | Creator of Tunak Tunak & Tara Ra Ra | Singer | Composer."
The Metaverse platform PartyNite which hosts Mehndi’s ‘Balle Balle Land’ is a Hyderabad-based game studio. PartyNite is a “digital parallel universe (powered by blockchain) to hangout with your friends as customisable avatars & have fun exploring new worlds, meeting new people, joining parties, attending events, playing games, claiming – minting – selling playable NFTs, dancing, listening to music, having a drink or as simple as just talking,” as stated on its website.