'Shock Factor, Virality & Views': Uorfi Javed Shares Three Reasons Behind Her Bold Fashion And We Couldn't Agree More

Uorfi Javed has a strategy, so the next time her outfits make you look twice, just remember three reasons why she is doing this.

Uorfi Javed is known for making viral and bold content and giving controversial opinions. People couldn't help but wonder why Uorfi Javed was designing provocative clothes and why her pap videos were trending online when her name initially started popping up after her 'Bigg Boss OTT' stint. Netizens eventually adjusted to the idea that she is a social media star who tries on strange outfits in the hopes of becoming a fashionista. But, to our surprise, Uorfi isn't aiming to be labelled as a fashion influencer, as she said in the pilot episode of her new reality program, ‘Follow Karlo Yaar’ on Amazon Prime Video. She instead only cares about ‘three’ things while making fashion decisions.

In the first episode, the social media sensation Uorfi Javed can be heard saying, “I am not saying that I am very fashionable or I am an expert in fashion. Not at all. I am doing it for the virality. I am doing it for the shock factor and I’m doing it for the views."

These three ideas are more than reasons; they are the bedrock of her accomplishments, and here we examine her three reasons for bold fashion below.

1. Shock Factor - Shaking Things Up

It is clear from Uorfi's trajectory that she is completely capable of shocking people. She is a virtuoso at drawing attention to herself. You can't help but gawk at her weird creations. Whether it's a cotton candy costume or a dress made entirely of safety pins, Uorfi's outfit is anything but not average. She designs each appearance with the goal of shocking people. 

An Octopus Dress

Everyone was taken aback by her appearance when last month, Uorfi wore a black dress with an octopus-like figure with eight long, undulating arms. Her followers were both shocked and impressed by her unique style.

2. Virality - Adored (at least never ignored) by the Internet

Uorfi’s eccentric style is like a meme: it gets around fast, nobody can stop talking about it, and it never fails to make an impact. She thinks about every outfit she wears in great detail in an effort to elicit a response, good or bad. The point isn't to follow the crowd; rather, it's to build something memorable that people will talk about and, eventually, go viral for.

LED Display Top

For the promotion of her series, Uorfi wore a little black skirt and a digital LED top that quickly went viral. As she strutted around the streets of Mumbai, she turned attention while wearing an LED display with quotations like "dead inside," "Diet Sabhya," "flat chested," "follow kar lo yaar," and many more.

She accessorised with transparent shoes, a high ponytail, and blue earrings to complete the look. 

3. Views - Holding the Interest of the Viewers

Uorfi loves it when others watch her. Ultimately, what matters for Uorfi is to get millions of views across social media platforms because her appearances are tailored to make a big impression. 

Wore a Universe and Got More Than 12 Million Views 

Keeping an audience captivated is an art form that Uorfi has perfected in the social media arena, where attention is paramount. The internet was startled in March of this year when Uorfi unveiled her one-of-a-kind universe outfit. On her dark black frock hung a case containing planets. She wore a choker necklace with this universally flattering dress. The video has garnered 12.3 million views on Instagram. 

Uorfi Javed has a strategy, so the next time her dress makes you look twice, just remember. What she's doing goes beyond just wearing a dress; it involves creating events that people can't stop talking about on social media.