New Delhi: Bollywood star Deepika Padukone entered the cosmetics market in 2022 with the introduction of her skincare line, 82E. Since the start, her skincare brand has grown steadily, with new additions being made around every three months. The actress is unfazed by the backlash she's received from the beauty community over the exorbitant cost of her products. She stresses the importance of becoming a beta tester for her goods.
Deepika Padukone addressed pricing increases of her products during an interview with CNBC-TV 18, saying, “If I am selling you a Rs 2,500 product, then rest assured I am also using it everyday. The way we have been able to build our brand is by being consistent and true to who we are. That’s how we have been able to grow a successful brand in the past one year and we will continue to do that.”
"I am the guinea pig," the actress remarked, confessing that she had been the one to test all the products.
Deepika said, “I am absolutely the first one in the system to try out anything even before it goes into clinical trials or dermatological trials. I try them first. I try them for at least a week of not more, sometimes it goes on for a couple of months depending on what my feedback is and then when I give a green signal is when it goes into clinical trials.”
The actress responded to her haters appropriately by saying, "And as far celebrity brands or celebrities in general getting backlash or getting trolled, it’s a part of what we do and I think as long as you put your head down and you keep going, as long as you true and honest to what you do, I think you will always move ahead of the tide.”
Meanwhile, Deepika Padukone is now busy working on her forthcoming flick ‘Fighter’. She recently delighted audiences with her appearance in Shah Rukh Khan-starrer ‘Jawan’.
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