In the world of constant notifications and app reminders, Zerodha seems to have impressed users with its policy to not push the business on its customers. A user recently took to social media and expressed appreciation for the company’s policy of not sending constant notifications to customers.
The user, ‘thewysetrader’, in a post on social media platform X, formerly known as Twitter, said, “The only broker that never pushes you to trade in any form whatsoever is Zerodha. No notifications, no emails nothing. It’s remarkable how they have grown so much.”
Replying to the post, Zerodha founder Nithin Kamath said that the company focuses on making sure that customers enjoy trading via the app. The CEO said, “With everybody chasing "engagement," we seem to have made many things on the internet annoying and unusable. My own phone is constantly on silent because of annoying calls, notifications, emails, etc. From day one of @zerodhaonline, "don't do unto others what you don't want done unto you" has been at the core of our philosophy. We don't send an email or a notification unless it's important. Counter-intuitively, this is why people trust us? Not triggering users to trade hurts the business, but in the long run, it's good for the customers.”
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The founder said that the brokerage has opted to not overstimulate users with regular notifications unless they are genuinely needed. Many users agreed with Kamath’s sentiment.
One of the users commented, "Honestly, most apps seem to shout for our attention, but when you keep it calm and purposeful, you build trust. Zerodha’s approach is a reminder: sometimes, 'less is more' is a strategy for the long run."