Zerodha's Nithin Kamath Praises India’s Uniqueness, Compares Europe To ‘Cut, Copy, Paste'

Kamath’s observations aren’t just theoretical; they are lessons drawn from his experience at Zerodha, the bootstrapped stockbroking firm he founded in 2010

Zerodha CEO Nithin Kamath believes India’s diversity is not only a strength but also a challenge. Recently back from a trip to Europe, Kamath compared the continent’s homogeneity to India’s complexity, describing the country as “more like a continent than a nation.”

In a post on X, Kamath remarked, “Everything [in Europe] feels like a cut, copy, and paste with very small differences."

Kamath pointed out that the differences between states in India—from language to culture to food—are vast, adding that he is amazed by how the country has managed to come together despite these contrasts.

Additionally, he revisited his 2023 post, where he cautioned entrepreneurs against oversimplifying India's potential. “Thinking ‘X per cent of 140 crore people can become customers like in a developed country’ is dangerous,” he had written.

Kamath highlighted that while it’s easier to target affluent, English-speaking Indians, scaling beyond this demographic is "much harder and more complex." “India is many countries in one. What works in one state may not work in another,” he explained.

Kamath’s observations aren’t just theoretical; they are lessons drawn from his experience at Zerodha, the bootstrapped stockbroking firm he founded in 2010. Known for breaking barriers in cost and technology, the company has flourished, but Kamath acknowledges the challenges of navigating India’s intricate market.

Kamath’s insights on India’s diversity and its challenges extend beyond markets and entrepreneurship to environmental issues as well.

In a recent post, Kamath proposed a unique solution to address urban air and water pollution: tying property prices to environmental quality. Inspired by alarming pollution statistics, he suggested that property values should reflect air and water quality in the surrounding areas. "If economics accounted for this, maybe we’d all figure it out,” he wrote.

Kamath argued that such a system would motivate property owners to invest in the well-being of their neighbourhoods rather than just focusing on their own assets. “From caring for my house in JP Nagar to caring for the whole of JP Nagar—it could have a better outcome,” he explained.

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