New Delhi: In its 30th episode, the popular business entrepreneurial show Shark Tank India has been able to keep viewers glued to the drama along with interesting concepts pitched by the start-ups in the show. 


Even as budding entrepreneurs made strong business pitches on the show, some even dared to project weird ideas attracting criticism from the sharks at the same time.


For the uninitiated, the show is all about entrepreneurs making business presentations to a team of seven investors or ‘sharks’, who decide whether the business is worth their investment.


ALSO READ: Shark Tank India: Know How Much Sharks Have Invested So Far In Business Proposals


First launched in Japan in 2001 as ‘Tigers of Money’ on Nippon TV, the show format was adapted by the UK in 2005 and it was called Dragon’s Den there. The US then picked it up in 2009 and is running its 13th season now.


Telecasted on Sony Entertainment Television, the show has succeeded in ‘edutaining’ its viewers with its revolutionary format, which it proudly promotes as ‘Badalte Bharat Ki Nayi Soch’.


In its last leg, the finale week will once again bring some creative ventures into the show marketing their products.  Those aspiring entrepreneurs looking to attract investments from the judges or “sharks” on the show can register for Shark Tank India.


Here are steps to register for the business show on Sony Entertainment Television



  1. Firstly, log on to www.sharktank.sonyliv.com or download the SonyLIV app.

  2. Type in the mobile number to generate a six-digit OTP (one-time-password).

  3. Submit the OTP and choose your preferred language: English or Hindi.

  4. Once you agree to the terms and conditions, you will be directed to an online registration form.

  5. Complete filling the form, including the boxes that are mandatory to be filled.

  6. Describe your business model and make the pitch by providing “as much information as you can and are willing to share” to enable the show organisers to assess your business idea.

  7. Note that you need to describe the business idea in one sentence. A summary of the business plan in not more than 250 words is also needed. You can also upload photos of your product if there are any.


The seven judges on Shark Tank India are Ashneer Grover of BharatPe, Namita Thapar of Emcure Pharma, Anupam Mittal of Shaadi.com, Vineeta Singh of Sugar Cosmetics, Ghazal Alagh of Mamaearth, Peyush Bansal of Lenskart, and Aman Gupta of Boat.