Radhika Gupta, CEO of Edelweiss Mutual Fund, recently posted a behind-the-scenes (BTS) video from the Shark Tank India season 3 set. In the video, she inquired about how many people present had invested in Systematic Investment Plans (SIPs) or mutual funds. On Tuesday, taking to X (formerly Twitter), Gupta shared the video along with her thoughts. 


She highlighted the need for more people to understand the potential of mutual funds and start investing. “Can’t take the Mutual Fund CEO out of me, even behind the shoots of Shark Tank. This conversation is a reminder of how many people still need to learn about the power of MFs and start investing… and for my MFD friends, a nudge that a lot of people are looking for guidance and advice!”


Gupta's post received several responses from users who echoed her sentiments regarding the significance of mutual funds. However, some also shared different takes.




One of the X users wrote, “Absolutely yes. Most of the investors need guidance and, unfortunately r made to believe otherwise by a set of influencers. Many DIY investors begin with the enthusiasm but do not persist. Most often than not they get caught unawares during market volatility. No wonder 81 per cent of SIP AUM is still in regular plans. AMFI had done lot of outreach to popularise MF sahi hi and invest in direct plans. Why the hesitation to push ‘Advisor hi to mumkin hi’ kind of a campaign. Guided investing is the need of the hour. Investors wdnt mind 0.5/0.75 per cent additional TER when the outcomes r significant.”


“The way MF are operating nowadays are nothing but eyewash… in the era when traders are minting bare minimum 50 per cent YoY profit by taking very conservative and precautionary steps, MFs are offering 25% -30 per cent returns to its customers? The lack of transparency is what making many business to jump into this business. No wonder they never tell where all your money was invested!!” added another user.


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