Nita Ambani, founder and chairperson of Reliance Foundation on the occasion of International Women’s Day launched a body-positivity movement called ‘The Her Circle, EveryBODY Project.’ The movement aims to create a circle of kindness and non-judgemental acceptance by celebrating body positivity and encouraging the acceptance of all, irrespective of size, age, colour, religion, neurodiversity, or physicality.
Her Circle was founded and launched by Nita Ambani in 2021 to create a safe, inclusive, growth-oriented digital haven for women. The platform is designed as a one-stop destination to provide women-related content that is engaging, and upliftment-oriented even as it connects women to each other through a social platform. Users can engage with vibrant videos, and reads articles with solution-oriented life strategies covering living, wellness, finance, work, personality development, community service, beauty, fashion, entertainment, creative self-expression, and active participation in public life through women-led NGOs and other organisations, Reliance Foundation said in a press release.
In two years, Her Circle has become India's largest digital platform for women with an overall reach of 310 million. Ambani has invited every individual to come forward and be a part of the initiative to make a difference. She said Her Circle is not just about sisterhood, it is also about solidarity, which is based on inclusion, equality, and respect for all.
On the occasion of the launch of the Her Circle EveryBODY Project, Nita M Ambani said, “Her Circle is about sisterhood, but also about solidarity. A solidarity that is based on equality, inclusion, and respect for all. And that is the core of our new project - the Her Circle Everybody Project. We have all seen the kind of trolling that happens on social media. They pass opinions without knowing the battles people are fighting. There are medical issues, there are genetic factors people can be going through. And yet they are subjected to trolling and humiliation. It can be so damaging, especially for young minds. I hope our initiative can address this in some way and give people the confidence and freedom to be who they are.”
Through the year-long Her Circle EveryBODY Project, the company aims to promote diverse body sizes and appearances through real-life stories and short films of women in the world of social media – women who have challenged the unrealistic beauty standards and toxic norms that expect you to be of a certain size, colour, and shape and turned it around to succeed, embrace their uniqueness and be the change and influence in the digital space.
Her Circle has over 2.20 lakh registered women users, most of them are entrepreneurs. Her Circle, which is at the forefront of driving Ambani's vision of a body-positive world, will be encouraging women to put themselves first and build a larger circle of kindness and wellness, Reliance Foundation said in a statement.
Her Circle is designed to be a one-stop destination to provide content that is related to women and is engaging and upliftment-oriented even if it connects women via a social platform
"She can engage as she watches vibrant videos, and reads articles with solution-oriented life strategies covering living, wellness, finance, work, personality development, community service, beauty, fashion, entertainment, creative self-expression and active participation in public life through women-led NGOs and other organisations," the statement said.
The platform provides answers to women from Reliance's panel of experts on education, health, wellness, entrepreneurship, philanthropy, finance, mentorship, and leadership.
Apart from a website, Her Circle is also available as a free app on the iOS App Store and Google Play Store.