Kenstar, one of leading home appliances brands, has unveiled a unique initiative focused on the sacred Ashtavinayak Yatra, aimed specifically at the Marathi community. The Ganpati festival, which started on September 7, will wrap up with Ganesh Visarjan today (Tuesday). The 10-day celebrations of Ganesh Chaturthi concludes with the immersion of idols on Anant Chaturdashi.


This campaign allows devotees to send their prayers to all eight revered Ashtavinayak temples from the comfort of their homes. Through an exclusive online platform, devotees can submit their wishes, which will then be carried to each of the eight holy temples associated with the Ashtavinayak Yatra. This ancient pilgrimage is dedicated to Lord Ganesha, one of Maharashtra's most beloved deities. Kenstar is offering this service completely free, making it accessible to all.


As part of the initiative, Kenstar will also arrange for prasadam to be offered at the temples on behalf of the participants, ensuring that the blessings of Lord Ganesha reach every devotee who joins the campaign. The initiative reflects Kenstar's dedication to cultural and spiritual engagement, offering a meaningful connection to the divine.


"We are deeply honored to facilitate this spiritual journey for Ganpati devotees," said Sunil Jain, CEO of Kenstar. "The Ashtavinayak Yatra holds immense significance in the hearts of devotees, and through this campaign, we aim to bridge the gap, bringing them closer to the divine regardless of the distances. By offering this service free of charge, we hope every devotee has the chance to participate and receive Lord Ganesha’s blessings."


The Ashtavinayak Yatra is a treasured pilgrimage that takes devotees to eight ancient Ganesha temples, each with its own legends and significance. Kenstar’s campaign simplifies the process, enabling devotees to participate in the spiritual tradition without the need for travel, while further strengthening the brand’s connection to the community.


The initiative has already received a positive response from the Marathi audience, who appreciate the opportunity to connect with their faith even when travel may not be possible. For more details or to participate in the campaign.