Fever FM announced on Tuesday that it is shutting down operations owing to the evolving trends in the media industry. Sharing a post on the social media platform LinkedIn, the HT Media-owned radio station said that ‘the journey must come to an end and the end for Radio is closer than you expect’.
Fever FM’s CEO, Ramesh Menon, addressed the public in the video, shared with the announcement, and said, “We made this difficult decision to shut down our station. This decision comes after careful consideration and is due to the evolving trends in the media industry.” The executive expressed his gratitude to the radio jockeys, advertisers, employees, and listeners of the station.
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“It is with a heavy heart we bring to you this urgent announcement. You, our partners, and our listeners have been with us through our ups and downs and our thick and thin but we must make this decision for all,” the radio station detailed in the post.
"Radio has been a part of your journey, figuratively and literally. Everyday. But as they say, all journeys must come to an end and the end for Radio is closer than you expect," the statement added.
The Fever network was founded in New Delhi in 2006 and claimed to have a loyal audience of over 31 million. It included four distinct radio stations, namely Fever 104 FM, Punjabi Fever, Radio Nasha, and Radio One. Fever FM was present in more than 15 cities across the country, including Delhi, Mumbai, Kolkata, and Bengaluru.
Last year, the Fever FM operator, the Fever Network, announced that it is increasing the advertising fee by 25 per cent across all its radio brands. Menon had stated that the ever-increasing demand for inventory pushed the need for the network to adopt this price increase across the market, reported Business Standard.
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