76 per cent of entry-level job seekers prioritise competitive wages and benefits as their top concern, according to a Indeed report released on Thursday. In addition, it states that 53 per cent of job seekers value career advancement opportunities, while a positive work environment is deemed vital by only 47 per cent.
This shift from traditional 9-5 jobs towards gigs and freelance work signals a growing preference for greater autonomy. In response to these evolving priorities, employers are increasingly emphasising competitive wages and opportunities for career growth to attract and retain top talent in a dynamic job market.
On average, employers currently offer salaries of approximately 25,000 INR per month this quarter.
The report indicates a 7.5 per cent increase in entry-level hiring across the board for this quarter (April - June 2024) compared to the previous quarter (January - March 2024). Bangalore shows the highest growth rate at 12.5 per cent, followed by Mumbai at 10 per cent and Chennai at 9 per cent. Ahmedabad and Pune both saw an 8.5 per cent increase, while Hyderabad and Pune each experienced a 7.5 per cent rise. Chandigarh's growth stood at 6 per cent, Delhi at 5.5 per cent, and Kolkata at 1 per cent.
"Metro cities like Bangalore, Mumbai, and Chennai, renowned as IT hubs, attract numerous fresh graduates with their GCCs and IT firms. These metro areas excel in adopting new work methods, now focusing on skills-based recruitment. Nevertheless, the competitive job market might cause frequent job switches, pushing employers to improve their recruitment tactics. India's workforce holds immense potential, crucial for driving growth and innovation in the evolving job market," said Sashi Kumar, Head of Sales, Indeed India.
Notably, employers are increasingly prioritising the development of soft skills alongside technical competencies. Skills such as teamwork, effective communication, and overall workplace effectiveness are now highly esteemed. This shift is fostering a workforce that is not only knowledgeable but also adaptable and responsive to the industry's evolving needs.
According to the survey, 76 per cent of employers now place greater emphasis on skills rather than academic qualifications for entry-level hires. They seek practical abilities and workplace readiness. For instance, 42 per cent of employers consider a positive attitude a critical criterion for hiring, while 37 per cent prioritise a solid willingness to learn.
“As industries become more fast-paced, the ability to learn quickly and have transferable skills is becoming crucial. Having the right on-the-job skills means entry-level candidates can hit the ground running and make immediate contributions.” Kumar added.
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