Floki (FLOKI), a memecoin designed to cash in on the popularity of Dogecoin (DOGE), has announced that it will power the Badminton Asia Championships 2023. The partnership is aimed at tapping into the large audience base at the tournament, to engage in branding and promoting its innovative ecosystem. The memecoin said that it will also introduce the FLOKI brand to more than 600 million households in Asia. The tournament, which starts today, will last till April 30 in Dubai, UAE, at the Sheikh Rashid Bin Hamdan Indoor Hall.


Meanwhile, FLOKI also got listed on Binance, the world's largest crypto exchange in terms of the trading volume. 





The Floki Inu team said the listing is a "MASSIVE" step that legitimizes its presence in the market. It also said that this listing  helps in solidifying its place alongside DOGE and SHIB in the "memecoin trilogy." 






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As a result, FLOKI witnessed a jump of over 42 percent as per CoinMarketCap data early Tuesday. Floki tweeted that it became the 18th most-traded crypto in the world, with a 24-hour volume of over $185.7 million. 






Floki was created on June 25, 2021, following an Elon Musk tweet, in which the avid DOGE supported said, "My Shiba Inu will be named Floki." In India, Floki already sponsors Indian Super League (ISL) football clubs, FC Goa and Kerala Blasters, apart from several other football clubs around the world. While FLOKI is the primary in-game asset of the popular play-to-earn title dubbed Valhalla, the coin can now also be used for crypto payments in partnership with Binance. 


A word of caution for investors looking to invest in Floki, in the case of memecoins, these types of sudden spurts usually fizzle out within 24 hours. So, it remains to be seen if Floki can do what Dogecoin and Shiba Inu have failed to achieve so far — a sustained bull run. 


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