Beverage major Coca-Cola is exploring opportunities to take two of its biggest India-made brands, Thums Up and Maaza, to global markets, reported the Economic Times (ET). The report quoted the company's president for international development, Henrique Braun saying, “What we are doing on global platforms is looking at possibilities to import or export brands to the rest of the world.”
In an interview with the ET, Henrique Braun also said that the company is being open-minded about two other India-created flavors, Maaza Aam Panna and Fanta Apple Delite. He said that an idea that can "fly" in India can work in foreign markets as well. "So the point is, we are looking at opportunities to leverage brands to markets with different innovation and flavours," Braun said.
Braun also said that the government's investment in infrastructure and digital platforms had improved the business environment in the country.
"What the government has been doing in terms of investing in infrastructure and also bringing up an open network on digital platforms, all put together is a very good environment for growth...You can get ahead of the game when the momentum continues to be good for investment," he said.
In India, Thums Up just surpassed $1 billion in revenue, while Maaza is anticipated to reach the same by 2024.
India is one of the top three international markets for Coca-Cola. The company reported 2.5 billion transactions for the second quarter of the current fiscal year. The company had a 9 per cent gain in the Asia-Pacific area, driven by the increase in sales in India.
The business announced in November that it intended to increase marketing spending in the second half of FY23 in order to boost sales in India. It will be finished by March of the current year and will increase bottling capacity by 30–40 per cent.