Senco Gold & Diamonds, a leading jewellery retailer, has announced the launch of its new Bangle Festival, featuring special offers for Akshaya Tritiya, which is celebrated with great devotion across India and is an auspicious time to buy gold and invest in other precious metals to bring home good luck and prosperity. From April 8, 2024, to May 12, 2024, customers can enjoy discounts of up to 60 percent on making charges for Diamond and Polki Jewellery, and up to 5 percent off on diamond value across India. Additionally, the brand offers up to 25 percent off on making charges and competitive gold rates.
The Bangle Festival features a diverse selection of over 2000 designs, with new products in everyday wear priced from Rs 15,000 to Rs 2,00,000, crafted by Senco Gold & Diamonds’ skilled artisans. Designs start from Rs. 8,000, catering to a range of budgets. The festival celebrates the artistry of bangles and bracelets, adding a touch of prosperity to those who wear them.
Senco, which comes with over 80 years of legacy, has nearly 160 stores across India. TRA’s Brand Trust Report 2024 ranked Senco Gold & Diamonds as India’s "second most trusted brand" in the category of jewellery for the 4th consecutive year.
Suvankar Sen, MD & CEO of Senco Gold & Diamonds, noted that a recent drop in gold prices by Rs 150 per gram has increased consumer interest ahead of Akshaya Tritiya. "The fall in gold price by Rs 150 per gram from the high 6-7days back has brought about renewed interest amongst consumers before Akshay Tritiya. It’s an auspicious occasion to buy Gold & Indian Consumers will want to continue the tradition and bring in prosperity and abundance by buying gold irrespective of the increased prices."
He added: "The banking crisis in USA, geopolitical tension and fed rates will keep everyone on the tenterhooks and price will continue to look on upside due to uncertainties. We introduced a price guarantee scheme for six months under the Marigold scheme, which the industry offers only up to one month until Akshay Tritiya, where a customer books gold and gets immunity from price rise. We are giving the customers Flexi Gold Offer, where customer will get the price on the day when they gave money for booking the gold jewellery and if prices fall, they get to buy more gold at then prevailing price."
Joita Sen, Director & Head of Marketing & Design, expressed excitement about the Bangle Festival and the new campaign, #Heirlooms of Legacy-Celebration of Modernity. "We are happy to launch Bangle Festival for our esteemed customers and to mark the occasion, we have also launched our new campaign #Heirlooms of Legacy-Celebration of Modernity, which is an expression of love, towards yourself or a beloved, transcending every stage of life, and cherished for generations."
She added: "There’s perhaps no heirloom precious as love. Like the love of a grandmother as she slides a tiny gold bangle onto her grandchild’s wrist. Or that of a mother saving her favourite kada for her daughter’s wedding. It’s visible in the modern, dainty bracelet that a father picks as his daughter’s graduation gift. Or even the simple yet aesthetic bangle you buy for yourself with your first salary. Senco Gold & Diamonds celebratesthis circle of life and legacy of love with our Bangle Festival, where our exquisite craftsmanship meets modern design sensibilities which makes these heirlooms truly timeless!"
[DISCLAIMER: This is a featured article published as part of a special arrangement.]