In all these years, if some brands and their products have resonated with a maximum number of people across different parts of the world, it is because of how well they have immersed themselves into their respective niches to serve their target demographic something new. This very intention of offering people something “unconventional” has worked for, if not all, then for most brands of the world. What better than El Nabil to serve here as an example?
El Nabil, created in Grasse, France, has risen as a top-notch and highly preferred perfume brand. It is now available even in Dubai, the UAE. It has grown as a one-of-a-kind brand in the luxury perfume markets, making its mark across the GCC.
The El Nabil team is now excited for the next step in their journey of growth and success as they pull up their socks to expand their presence in many other parts beyond France and Dubai. However, as of now, they are working towards collaborating with musicians across these regions.
Yes, you read that right. Why musicians for a perfume brand, you wonder? Well, the team explains that this is one of their strategic marketing move to help the brand make its mark through the power of music. For this, they are in talks with several famous music artists and influencers in the US and France.
This way, they are looking forward to creating a space for the brand to leverage the endless power of music all over the world. Several experts and marketers are also applauding this move by El Nabil’s team as they feel that this will pave the way for tremendous market reach and growth for the brand as music influencers and artists can help the brand reach even the untapped markets and audiences.
El Nabil (@elnabilofficial), with its winner-like move to collaborate with musicians, has also thrilled other competitor brands in the luxury perfume markets.
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