New Delhi (India), April 14: Indian Watch Connoisseur first showed up on the 'Watch' Scene in 2020. Sheer passion for luxurious timepieces and their ability to gather an audience through their aspirational abilities has given them widespread recognition, slowly becoming a part of the Indian pop-culture scene. What started as a mere content and information-driven Instagram page, grew into a collective. They now have roughly 90,000 followers and a quarterly reach of 3.5 Million with a huge emphasis on connecting buyers and sellers from all walks of life (and budget constraints). 


Bollywood celebrities, Public Figures, World renowned athletes, Start-Up founders, Social media influencers and entrepreneurs; Indian Watch Connoisseur has either sourced or guided these personalities for their 'timepiece' needs. The Indian subcontinent combines the ultra-rich looking for their next masterpiece, the movement-obsessed pure horologists and your everyday customer that just uses a watch as a functional tool. The art of fine watchmaking has slowed down in the last decade (also, thanks to the pandemic) as tech giants like Apple and Samsung have jumped in to cater to the ‘Smart Watch’ market. Yet, the watch market as a whole has grown steadily with an 8% growth year on year. 


While this may sound like a 'bubble' that may burst anytime soon, the continuous association of hefty price tags with celebrity / public figure influence creates an aspirational value which further drives the intent to purchase. Now you may think that finding the right watch (at the right price) may seem like a daunting task especially when most highly coveted brands are not available through the normal retail channels. That is where Indian Watch Connoisseur steps in, not only do they share recommendations, new launches and industry updates but they connect buyers, sellers and are revolutionising the way you learn about watches. So like it or not, the watch community in India is expanding and is here to stay.