Vikas Shakya, the popular model, style icon, and social media influencer, recently shared his insights on how social media influencers can monetize their platforms and build their personal brands. With over 2.2 million followers on Josh and 27k + on Instagram, Shakya has become a household name in the world of social media.


In India, the influencer market is growing rapidly, and brands are turning to influencers to reach their target audience. According to a report by Influencer. in, the Indian influencer market is expected to reach $75-$150 million by 2025.


Shakya believes that anyone can become a social media influencer and earn money online by following a few simple steps. "The first step is to find your niche and create content that is unique and authentic. You need to have a clear brand message and a consistent aesthetic across all your platforms," he explained.


Once you have built your brand, Shakya suggests reaching out to brands and offering to collaborate with them. "Brands are always looking for ways to connect with their target audience, and social media influencers can help them do that. You can reach out to brands and offer to create sponsored content for them," he said.


Shakya also emphasized the importance of building a strong relationship with your audience. "Your followers are your biggest asset, and you need to engage with them regularly. Respond to their comments and messages, and create content that they will enjoy," he advised.


In addition to sponsored content, social media influencers can earn money through affiliate marketing, where they earn a commission for promoting products on their platforms. They can also offer services such as coaching, consulting, and content creation.


"Social media has democratized the influencer market, and anyone can become a successful influencer if they are willing to put in the time and effort," Shakya said.


In conclusion, Shakya believes that social media influencers have a unique opportunity to build their personal brands and earn money online. By following these simple steps and creating authentic content, anyone can get the ball rolling and become a successful social media influencer in India.


As the influencer market continues to grow, it's clear that social media is becoming a powerful tool for individuals and brands alike. With influencers like Vikas Shakya leading the way, it's exciting to see how this trend will continue to evolve in the coming years.