New Delhi (India), June 14: As the highly anticipated Indian Premier League (IPL) concludes, Indian sports enthusiasts have eagerly shifted their attention to the recently concluded NBA Finals in the United States. The passion and enthusiasm for the NBA among Indian fans remained remarkably high this year as well. EssentiallySports, a leading India-based sports platform, played a pivotal role in shaping the fan experience and involvement throughout the NBA Finals.
EssentiallySports recognized the significance of the Indian connection to the NBA and was committed to providing comprehensive coverage and engaging content to cater to basketball enthusiasts. With their extensive reporting, analysis, and stories, EssentiallySports successfully brought the excitement of the NBA Finals closer to the NBA fans.
One of the largest sporting platforms in the US, EssentiallySports produced all its content from India, with Indian writers and editors at the helm. With a dedicated 24-hour team covering the NBA Finals from multiple locations in India, EssentiallySports ensured that fans were kept up to date with all the action.
The involvement of esteemed individuals such as New Media Mogul Sanjay Trehan, who has held leadership positions in prominent media entities including NDTV, HT Media, and Times Internet, on the Advisory Board, and former Managing Editor of Microsoft Rajesh Viswanathan as an Editorial Mentor, showcased the expertise and commitment of the team at EssentiallySports in reshaping the American sports coverage ecosystem.
In just four years since targeting the American audience, EssentiallySports emerged as one of the market leaders in American sports content consumption. Founded by three young Engineering 'Fan' Grads in 2014, EssentiallySports became a proud Indian success story that showcased the prowess of Indian digital journalistic skills to Western audiences. From publishing a mere five articles per day in 2018, EssentiallySports now produces an impressive 400 articles per day on American sports, becoming a household name in many American homes.
EssentiallySports owes its humble beginnings to the shared vision of three sports enthusiasts who discussed the idea of creating a digital fan community for sports lovers while playing cricket in Chennai. Over the years, that idea grew in stature to become EssentiallySports, one of India's largest and proudest success stories.
With their commitment to comprehensive coverage, insightful analysis, and engaging content, EssentiallySports continues to captivate NBA fans.
Author- Sanjana Mohan