New Delhi (India), March 28: It is a well-known fact that plastic harms marine and human life in different ways. The more humankind exploits mother nature, the more adverse effects it shall have on the environment. If the numbers are to be believed, India generates approximately 3.4 million tonnes (MT) of plastic waste every year, out of which only 30% is recycled for different purposes. Understanding the impact of plastic consumption on the natural habitat, Indian sports brand Atenx has started manufacturing its sportswear from plastic bottles.
Precisely, the Pune-based sports brand has been manufacturing 100% recycled dry-fit t-shirts. And fortunately, Atenx has found success in manufacturing sportswear out of plastic bottles. Looking at the positive outcome, the sports brand is determined to manufacture a majority of apparel out of plastic waste.
The resourceful idea came to the mind of Aditya Ganeshwade, founder of Atenx and the captain of India’s roll ball team. While the brand has proven to be lucrative with its sustainable sportswear, Atenx will soon start manufacturing other garments and sportswear from plastic bottles.
Speaking about manufacturing other sportswear besides dry-fit t-shirts, Aditya said, “The idea has been to inculcate the latest technology which makes outfits breathable and eco-friendly. We are finding the best ways to bring innovation and recycle plastic waste for other sportswear. I believe that clothing made out of recycled plastic is more efficient and will reduce carbon emissions to a greater extent.”
Moreover, Ganeshwade is optimistic that other sports brands will be quick to jump on the trend to recycle plastic bottles for manufacturing outfits. Atenx was started in 2018 as a manufacturer of high-end sporting goods and has been the official dealer of speed skating, inline skating and ice skating accessories. Other than this, Atenx has an exclusive range of high-end sportswear like t-shirts, shorts, tank tops, track pants, tracksuits, face masks and other customized products.
Furthermore, Aditya has also been promoting fitness extensively through Atenx Performance Studio, a one-of-a-kind fitness studio located in Pune. The fitness centre is designed for sports athletes and enthusiasts wanting to become sports players. Offering an array of programs like HIIT, cross-fit, strength training, yoga, boxing, massage, physiotherapy and rehabilitation programs, Atenx Performance Studio is bringing other amenities with its expansion in Mumbai and Bangalore soon. To know about the sports brand, visit its website www.atenxsports.com.