New Delhi (India), April 3: TikTok has taken millions of users to stardom in what seems to be an easy and smooth process. However, that couldn’t be further from the truth. Getting worldwide fame on the app isn’t something that happens overnight. It requires dedication, time, and, on occasion, failing a time or two before getting the desired results.
There isn’t only one answer to how to get more followers on TikTok. Short of buying followers to get fast results, there are many strategies you need to consider and carry out if you want to succeed. Here are some of the best practices every user should follow to achieve the ultimate goal of becoming a TikTok big shot.
Best Free Strategies
Not every famous TikToker has spent vast amounts of money to become popular on the app. While paid strategies carry certain promises of fast success, you’ll still have to learn how to get more followers on TikTokorganically if you want to keep growing. Here are some of the best free strategies you can use.
#1 –Never Stop Creating
This is a straightforward equation: the more content you create, the more chances you have of seeing one of your videos go viral. Putting it another way, uploading as much content as possible maximizes your chances of your videos being shown on the “For You” tab of potential followers. Moreover, if you upload more than one video a day, you can do it at different times to reach more followers.
#2 –Use Every TikTok Tool Available
TikTok wants every user to achieve their goals, so it provides an extensive library of free tools to boost content reach. Here are some tools to keep in your arsenal when creating your posts.
- Hashtags. If you want your content to show up in potential followers’ search results, include a few hashtags on every post. Hashtags work as specific keywords that group videos according to content. Take your time to search for the ones closely related to your niche.
- Geo-tagging. Adding your location to your posts will make them appear as content suggestions to potential followers nearby.
- Music library. Adding popular songs to your videos is an excellent strategy to catch your audience’s attention from the start.
- Closed captions. If your content is based on tutorials or storytelling, adding closed captions will make your videos more accessible.
- Filters. Use them to createhumorous videos or enhance the quality of your posts.
#3 –Pay Attention to What’s Trending
TikTok is a fast-paced platform in which something new becomes a trend every day. It could be a song, an audio file, a filter, a challenge, and more. Take your time to explore the latest trends and use them in your videos. Occasionally, the latest trend will be related to your content niche; sometimes, it won’t. Don’t be afraid to deviate a little if you think it will have favorable results. Once you have a large number of followers, you can try creating your own challenges and inviting your followers to participate.
#4 –Create Engagement
There are many strategies on how to get more followers on TikTok, but very few on how to retain them. Here’s where engagement comes into play as the key to keeping your followers interested in your account. Letting your audience know you pay attention to their comments with a like or a response is an easy way to show them your appreciation. Moreover, you can follow your followers, like their content, and even share their videos on your account if your topics are closely related.
Paid Strategies for TikTokers
Every road has a shortcut you can take if you want to get to your destination faster, and it’s the same with TikTok. You can use paid strategies to boost the reach of your content and optimize your results. Here are some of the most popular ones.
#1 –Host Giveaways
Invest in a product your followers might like and host a giveaway. The key to reaching a broader audience with these posts is to set favorable terms and conditions. If you ask your followers to tag a friend in the comments section as a requisite to participate, many people who didn’t know about you will see your posts.
#2 –Engage in Paid Collaborations
If you’re just getting started and your follower numbers are slowly rising, you can ask a popular influencer to give you a boost. It’s common practice among influencers to create collaborative content with other users for the right price. Make sure you choose a TikToker whose content is closely related to yours, as it’s likely you both will have the same target audience.
#3 –Create a TikTok Ad Campaign
While monitoring your progress, you’ll find that some of your videos work better than others, getting you more likes, comments, and followers. You can use one of your popular videos to create an ad campaign to increase the reach of your content.
#4 –Boost Your Followers
Starting a TikTok account from scratch can be discouraging for users who want to see fast results. If that sounds familiar, you can start your account and buy a few TikTok followers of your target audience. One of the main benefits of this practice is that you can use them as a test to see if they like your content and the areas where you can improve.
Strategizing for TikTok Success
While there isn’tone right answer on how to get more followers on TikTok, now you know there are many strategies you can use to reach a broader audience, get new followers, and keep them interested in your account. If you’re eager to see results, it’s advisable to start with free strategies and combine them with some of the paid ones, like buying followers or creating an ad campaign. At the same time, you’ll have to keep up with equally important tasks such asuploading as much content as possible and creating engagement with your audience.