Surat (Gujarat) [India], February 9: Views are essential metrics for assessing the overall engagement, growth and impact your brand has on your audience. Views can imply a lot of things. The most-viewed Content can help you determine the topics your audience is most interested in. All in all, we can conclude that, whether it be the views of an individual or views on your Content, VIEWS ARE IMPORTANT!
Here is how we at Four Pillars Media Agency gained 22 million+ views for our clients over two significant platforms by following a basic set of strategies.
1. Instagram and Facebook
These Meta babies are on fire lately; we cannot emphasise how much your presence on these platforms affects your brand identity. The following are the Four Pillars for achieving significant growth on these social media platforms:
1. Trial and Error
2. Sheer Consistency
3. Keeping up with trends
4. Coming up with campaigns
To begin with, every mistake you make is a tiny step towards progress! Be bold, try out new things, and analyse what works best for your brand. Keep trying fresh new ideas and do so consistently; consistency is the key to success. However, that doesn't imply that you always post the same monotonous Content; you need to keep up with what's trending and act on topics your audience is most interested in. Above all, doing good campaigns heavily affects your engagement. It sends out positive messages, strengthening the bond you share with your audience and making it easy for you to attract a new audience. For instance, when the Bachpan Ka Pyaar song blew out like wildfire, we were quick on our feet and turned it into a campaign for our client by launching a new cotton candy-flavoured Mithai called "Bachpan Ka Pyaar", wherein the whole campaign revolved around celebrating good old sweet childhood days. It was a huge success, and the number of walk-in customers skyrocketed!
2. Youtube
If used correctly, YouTube can become a powerful instrument for growth. To ace your YouTube game, you need to spice up your Thumbnails. Your thumbnails should be appealing enough to make people's thumbs stop. Along with the thumbnail, your Content should be enticing enough to make your audience stay throughout the video and come back for more! Also, always keep experimenting with the new features that are launched on the app. Such as YouTube Shorts it, 's easy to make and keeps your audience engaged. When YouTube shorts were first introduced, the channels that jumped on board quickly received excellent coverage because there wasn't much competition, and the concept was still novel to the viewers. For instance, inspired by the significantly trending Indian Shark Tank, we assisted our client in launching a series called "Trailblazers Mine", wherein we, along with our client, worked on a concept of collaborating with various entrepreneurs to share their startup stories and present a pitch to attract funding from a pool of investors.
All in all, if you serve your audience with fresh, innovative, and distinctive Content—the type of Content that makes them want to come back for more—then be least assured that views are already in your pocket! Thank you for sticking with us this far, and stay tuned for more freshly brewed Content!