The greatest Fintech startup in India, EG Payment, reached a significant milestone in 2024 when it surpassed one million users, and it is now on track to reach five million downloads by 2025. With over 60% of its customers coming from Tier 3 and Tier 4 cities, Eg Payment has steadily become the brand associated with rural India thanks to its equal concentration on rural and urban areas.
Eg Payment is a Bills and Payment application that provides more than 50 services to its users, including mobile and DTH bill payment, cylinder booking, EMIs, buying gift cards, and much more. Mr. Jitendra Yadav founded it in 2018, planning to educate everyone in India about financial literacy.
"It's just a start for Eg Payment; the goal is to reach every Indian household and become a means of involvement in Digital India," Mr. Jitendra said, reflecting on this accomplishment.
One million users is a further factor contributing to the success of EG Payment. Because they had focused on features like real-time payments and cashback, it was always in sync with its users' comfort during bills and payments. Where the payments get validated immediately without any wait, and the user earns a portion of the commission on every single transaction.
Within the next five years, there are ambitious plans to enter the hearts of over 5 million people, with the ultimate objective of leaving prints in the hearts of all Indians.