In India, there's a well-worn path that many students are expected to follow: excel in science, become a doctor or engineer, and reap the rewards of financial stability. It's a story as old as time - or at least as old as the last few generations.
But what about those students whose hearts beat to a different rhythm? The ones whose minds overflow with creative ideas?
Now, picture a world where you finally meet a community of like-minded people who guide, encourage, and help you build your creative identity.
This isn't just a dream - it's Brightsoo.
With Shlok Srivastava and Yuvraj Bhati at the helm, this digital content school prepares aspiring content creators to take over the world. But here's the catch — Brightsoo isn't for everyone. It's solely for people who can defy convention and want to do something creative.
The dream and the need to build this digital content community began long ago.
Meet Shlok and Yuvraj, two guys who didn't fit the traditional education mould. Shlok, once a socially awkward kid, found his calling in making videos in a college parking lot. Fast forward 11 years, and he's got 11 million subscribers on his YouTube channel and two successful brands.
Yuvraj's story is just as enjoyable. At 19, he dropped out of college, bought a one-way ticket to Delhi, and dove headfirst into content creation and video editing. He learned from the best and sharpened his skills.
But here's the thing - Shlok and Yuvraj weren't satisfied with their success. They saw a big problem with the education system. It wasn't nurturing creativity or unique talents. As Shlok put it, "The flawed education system has hit us. It hasn't changed over time. It has no place for creative people."
So, what did they do? They created Brightsoo in 2023, starting with just 34 students. Their goal? To help budding content creators find their voice and build their online presence in just a few months.
Yuvraj explained, "We're not just teaching skills. We're empowering people to realise their potential."
In just 18 months, Brightsoo has become a hub for creative minds. Shlok and Yuvraj helped to launch 10-15 successful YouTube channels across diverse industries, from finance to crafts to tech. Leveraging their 11 years of experience, the founder duo has helped their students achieve 4.5 billion views and 17 million subscribers.
But more than that, it's become a community where people who think differently can thrive.
The Brightsoo story shows us that sometimes, not fitting in can lead to our greatest strengths. It reminds us that creativity needs the right environment to flourish, which is precisely what Brightsoo aims to provide.
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