Memoir Of A Media CEO Book Excerpt: 'I Was Convinced WFH Was The Way To Go Ahead' — Even Before Covid

Read an excerpt from 'Headline: Memoir Of A Media CEO', by former ABP CEO DD Purkayastha, who writes how he implemented a work-from-home model in 2019 to improve productivity and employee well-being.

Former ABP CEO DD Purkayastha launched his book at an event in Delhi on April 24, 2024. ( Image Source :ABP Live )

Chapter-5: Midair Jolt 'It's not the tragedies that kill us, it's the messes.'- Dorothy Parker In September 2019, a stray thought struck me. Why should our employees travel to the workplace every day? They spent 2 to 4 hours every morning merely commuting to work and a similar amount of time getting back home, trudging through traffic, which can often be painfully slow and torturous. I thought it was such a waste of time and energy, and yet we never thought of it that way. If, instead of