In Telangana, Congress Has Borrowed Pages From BJP Book Of Electioneering. And It Seems To Be Working

Congress leader Rahul Gandhi takes a selfie with party general secretary Priyanka Gandhi and Rajasthan CM Ashok Gehlot during a roadshow ahead of the Telangana Assembly elections, at Malkajgiri in Hyderabad, on November 28, 2023. ( Image Source :AICC )

Of late, the Congress seems to have learnt a thing or two, or many, from the BJP when it comes to creative election campaigning — at least in Telangana. This shift was evident in their narrative for change, which included use of elements such as music, songs, dance, and the use of imaginative caricatures of opponents during the campaigning, which ended Tuesday. Additionally, their campaign featured interesting and uniquely messaging modules comprising cartoon characters, puppets, and