Opinion | NRC To UCC & Olympics: How BJP Is Trying To Balance Ideology & Pragmatism In 2024 Poll Manifesto

PM Narendra Modi releases the BJP's election manifesto at the party headquarters, in New Delhi on Sunday. ( Image Source :PTI )

The BJP manifesto for the 2024 Lok Sabha election – titled ‘Modi ki Guarantee’ – reflects a strategic shift for the party as it seeks a third term in power. The 2019 manifesto was marked by assertive pledges on the Ram Mandir and Article 370 — commitments now largely realised.  This time, the BJP appears to have tempered its approach, prioritising governance over controversy, and promises over polemics.  This nuanced change signals a party attuned to