Hyundai Launches Campaign To Promote Safety On Indian Roads

With this year’s theme of ‘Buckle-up, Young India’, the initiative aims to reach 400 million plus Gen Z and millennial road-users by developing an emotional connect with them.

To make Indian roads free of accidents and mishaps, Hyundai Motor India Ltd has launched the sixth edition of "#BeTheBetterGuy", a campaign to promote road safety. With this year’s theme of ‘Buckle-up, Young India’, the initiative aims to reach 400 million plus Gen Z and millennial road-users "by developing an emotional connect with them which leads to a paradigm positive behavioral shift in the mindset thereby encouraging road-users to create a ‘Chain-of-Change’," the company said in a statement.

Commenting on the launch of the sixth edition of the #BTBG Campaign, Puneet Anand, Assistant Vice President and Group Head, Corporate Affairs, Hyundai Motor India Ltd, said: “As a responsible and a caring brand, Hyundai aims to increase awareness about road safety by making the Gen-Z and millennials socially responsible by highlighting the importance of being a safe road-user.”

#BeTheBetterGuy was started as a public awareness drive in 2016 with the tagline ‘Safety-begins-with-you’.

“‘CONTINUE’, our global CSR movement defines our consistent efforts towards the community at large, efforts made under this aegis with #BeTheBetterGuy continues to bring a positive behavioural change in the society by engaging the masses and going ‘Beyond Mobility’. By doing so we are working towards creating a sustainable & safe environment for road-users which drives ‘Progress for Humanity’,” Anand said.

According to the company, the #BeTheBetterGuy campaign seeks to draw attention to critical issues pertaining to road safety by focussing on the following messages:

• Always wear a seat-belt when in your car, even on the rear seat


• Follow all traffic rules and don’t over-speed, even when no one is watching you


• Don’t drive under the influence


• Eyes, always on the road. Don’t use mobile phones while driving 


• Let pedestrians cross first


• Give way to emergency service vehicles

The #BeTheBetterGuy theme for this year, ‘Buckle Up Young India’, focuses on proper utilisation of safety features in modern-day automobiles, not only for you but also for your loved one’s safety, the company said.

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