Ideas of India Summit 2025: Shashwat Goenka Discusses RPSG Group’s Transformation and Innovation

At the "Ideas of India" summit, Shashwat Goenka shared insights on the evolution of his family business, RPSG Group, which transitioned from a B2B focus to B2C and B2B2C models. His strategy was to position RPSG as one of India’s leading consumer conglomerates, diversifying into various sectors like retail, FMCG, personal care, and even media and sports. Goenka highlighted the historic success of launching India’s fastest-growing snacks brand, emphasizing that business success depends more on innovation and strategy than heritage or community background. Regarding the young Indian consumer, Goenka noted that India's vast cultural and regional diversity makes consumer preferences unique. He explained that tastes and habits can change every 100 kilometers, with young consumers under 35 years of age driving the market. Unlike previous generations that prioritized savings, today's youth crave instant gratification and aspire to a lifestyle of immediate rewards. This shift in consumer behavior significantly impacts decisions in the food and snacks industry.