Display boards in cities are put up to promote brands and spread messages. But a video on social media is going viral in which an LED sign board displayed in Mumbai had a controversial message written on it that left commuters stunned.
The motorists driving on the the Haji Ali dargah road came across a 'smoke weed everyday' message flashing on the LED display board. The display board operating during the evening hours by L&T (Larsen and Toubro) flashed the message due to 'technical glitch', according to media reports.
The video of the incident was posted by Akshat Deora on the micro-blogging site Twitter with the caption "Haji Ali, Mumbai - diversion sign now says "smoke weed every day."
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Since being posted on the social networking site, the video has garnered 2,456 views and several comments from Twitter users.
One of the user on watching the post tagged the Maharashtra Chief Minister and wrote, "Is it? @mieknathshinde kindly look into this. Why are these kind of promotions allowed."
"Even if it was preceded by a "Do not", why "everyday"? another user jokingly Tweeted.
Consumption or selling of weed, a psychoactive drug, is illegal in India. Possession of even a small quantity of weed can land a person in jail under the provisions of the Narcotics Drugs and Psychotropic Substances Act 1985.