New Delhi: After Hyundai Motor Pakistan dealer sparked a row on social media by soliciting support to separatists in Kashmir, the carmaker on Sunday clarified its stance on the issue saying it stands strong on its ethos of respecting nationalism. 


The backlash came in response to the Twitter account of a Hyundai dealer in Pakistan with handle @hyundaiPakistanOfficial posting a message supporting Kashmir Solidarity day, what is called a "struggle for freedom".


In Pakistan, February 5 is observed as 'Kashmir Solidarity Day' to express support for the separatist movement in Kashmir.


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Soon after the post became viral, #BoycottHyundai trended on Twitter with many people demanding to buy the company's products in the country. In retaliation to the developments, Hyundai Motors India tweeted on Sunday reiterating its commitment to the Indian market.


"Hyundai MotorIndia has been committed to the Indian market for more than 25 years now and we stand firmly for our strong ethos of respecting nationalism," it said.


The company further said, "The unsolicited social media post linking Hyundai Motor India is offending our unparalleled commitment and service to this great country."



Reiterating that India is the second home to the Hyundai brand, the company said, "We have a zero-tolerance policy towards insensitive communication and we strongly condemn any such view."


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Hyundai Motor India further said, "As part of our commitment to India, we will continue our efforts towards the betterment of the country as well as its citizens."


Hyundai Motor India remains the second-largest automaker in the country after Maruti Suzuki India. At present, it sells 12 models including Creta and Venue in the domestic market.


In December last year, the automaker announced plans to invest around Rs 4,000 crore to drive in around six electric vehicles in India by 2028.


Apart from that, it also announced plans to roll out a mix of models based on its existing range as well as completely new vehicles based on its global platform 'E-GMP' over the next few years. Set up in 1967, Hyundai Motor Company is operating in more than 200 countries with more than 120,000 employees.


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