Several well-known fashion brands have grabbed headlines in the past for displaying weird products on their websites. This time fast fashion label Zara is being trolled for a shirt that the company has put up on its website for sale. The white shirt retailing for Rs 3,290 has some bizarre Hindi words embroidered on it. A Twitter user shared a screenshot and said she was also unable to decipher the meaning.
"lol! Zara is selling a shirt that has Hindi words that make no sense: One side says 'Chawal - elements of voyage," which is rice, and the other says 'Delhi's sun/heat Delhi.'," read the caption shared by Twitter user Shilpa.
The post shared on June 14, has become viral by now and has received over 1 lakh views, 863 likes and tons of comments.
"I think this was supposed to mean, Dilli ki dhoop, Dilli ki chaav which got mistranslated to chaval !!!," commented one user on the post.
"Ahahahahha..talk about localisation gone wrong. And I agree it must've been Rise!! Hahhaha this is so cool. I almost want to buy it. I already checked stock in SG," wrote another user on the post.
"They might be telling the process to boil rice. Keep the rice in the heat… they will be ready in seconds," wrote a third jokingly.
"I think the idea was to make the shirt look like it was stitched from bags used to transport rice," wrote a fourth.