A photo of Bombay Shaving Company's newspaper advertisement and hoarding endorsing their women's face razor, Bombae surfaced on social media. Addressing Prachi directly, the ad read, "Dear Prachi, they are trolling your hair today, they’ll applaud your A.I.R. tomorrow." Beneath this message, the advertisement urged her not to succumb to bullying and suggested the use of their razor, stating, "We hope you never get bullied into using your razor."
This marketing move has now ignited a debate regarding the brand's intentions and ethics.
Criticism swiftly followed, with an X user expressing disdain, stating, "The kid would want this episode to end as soon as possible. But No! A brand wants to splash her name again. Without her consent. To sell their own razors. Very poor taste!"
Another commenter likened marketing to a cold-hearted business, saying, "Marketing is as cold a business as selling caskets."
The backlash has continued with comments expressing their disapproval of the advertisement pouring in.
While Prachi herself has not directly addressed the advertisement, she previously responded to the extensive trolling she endured, asserting, "Trollers can live with their mindset, I am happy that my success is now my identity", as quoted by news agency IANS.
She further emphasised, "My family, my teachers, my friends never criticized me for my appearance and I never bothered about it either. It was only when my photograph was published after the results that people started trolling me and then my attention was drawn to the problem."
