Xiaomi phones are known for being affordable and offering good value. However, many users find the ads and annoying notifications from pre-installed apps frustrating. It seems Xiaomi is now listening to these complaints and working on an easy way to block and turn off all ads on their devices. Recent updates suggest that Xiaomi is testing a feature to disable ads across the system, which will be available in the phone settings.


Reports indicate that this new feature is being tested on the Xiaomi 13 Pro before it is released to the public.


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Why Are Xiaomi Phones Cheap?


One of the key reasons Xiaomi manages to offer products at lower prices compared to its competitors is through its agreements with developers. These developers can pre-load their apps on Xiaomi devices and monetize them through ads. While this strategy is understandable and somewhat acceptable for budget phones under Rs 20,000, it can be seen as a drawback in their higher-end models. Currently, users can remove these ads, but the process is quite cumbersome and involves navigating through several settings and options.


Having a straightforward toggle to disable ads would greatly enhance user experience by giving them the choice to opt out of seeing ads if they prefer a cleaner interface. This feature would be particularly appreciated by those purchasing premium devices, as it would align more with their expectations of a high-quality product. On the other hand, for users who don’t mind the ads and are happy to receive them, Xiaomi can continue to serve this group without any changes. This way, Xiaomi can cater to both preferences, maintaining its revenue from ads while improving customer satisfaction for those who wish to opt-out.


How Will Xiaomi Pivot Now?


If Xiaomi rolls out a feature to disable ads across its system, it is likely to attract more customers to its phones. The company has already shown a willingness to evolve its software, with the introduction of HyperOS being a significant step towards integrating its platform across an entire ecosystem.


For Xiaomi, the goal is to avoid cluttering their premium devices with ads, as this would undermine the user experience. Providing a simple method to turn off ads would not only enhance customer satisfaction but also strengthen trust in the brand and its commitments. This change would demonstrate Xiaomi's dedication to improving its products and listening to consumer feedback.