X Tag-Teams With WWE To Stream New Weekly Series. Here's The Name Of The First Show

The collaboration between X and WWE will see the release of 52 episodes annually, spanning a duration of two years.

Elon Musk’s X has forged a partnership with World Wrestling Entertainment (WWE) to introduce a new weekly series, marking an expansion into the realm of highly produced video content in a strategic move aimed at diversifying its content offerings, reported Bloomberg. Set to kick off in the upcoming spring season, WWE will helm the production of a series titled WWE Speed, which will debut exclusively on X. This weekly spectacle will feature compact wrestling bouts, each lasting up to five minutes, punctuated by appearances from renowned personalities such as Dwayne “The Rock” Johnson.

The collaboration between X and WWE will see the release of 52 episodes annually, spanning a duration of two years.

Formerly recognised as Twitter, X has been actively pursuing a video-centric strategy following Musk's acquisition of the platform in October 2022. Earlier endeavours included the announcement of a diverse lineup of video programs featuring notable figures such as former CNN anchor Don Lemon, sports-radio commentator Jim Rome, and former US Representative Tulsi Gabbard. Additionally, a previous collaboration with Paris Hilton yielded original video content covering topics ranging from fashion to travel.

This latest alliance with WWE arrives on the heels of the impending Super Bowl, traditionally a pivotal advertising juncture for X. Sporting events have consistently served as a significant catalyst for engagement on the platform, with global spectacles like the Olympics and the World Cup sparking lively discussions. Notably, WWE has played a substantial role in this discourse, with fans generating over 142 million posts about the wrestling franchise in 2023 alone.

While specific financial details of the agreement remain undisclosed, X is banking on the allure of premium video content to bolster its advertising revenue. The company has encountered financial hurdles since Musk’s tumultuous takeover, with last year's ad sales totaling approximately $2.5 billion, falling short of the targeted $3 billion mark.