X Premium Plus Users & Verified Organisations Can Now Publish Articles With Text Formatting On The Platform

Last year, X extended the character limit for long posts to 25,000 characters for users with a subscription. Notably, the limit for articles appears to be even higher, set at 100,000 characters.

X (formerly known as Twitter) announced a new long-form post format i.e., Articles on Friday. This new feature will be exclusively available to Premium Plus subscribers and verified organisations. It will allow these users to publish posts with text formatting, other X posts and even embed video and images making it a very similar experience to that of WordPress-like content or a Medium article. 

X announced the arrival of this new feature from the company’s @Write account. The account announced this feature by publishing an article itself.

Upgrade To Long Form Posts

Last year, the social network under the ownership of Elon Musk extended the character limit for long posts to 25,000 characters for users with a subscription. Notably, the limit for articles appears to be even higher, set at 100,000 characters, as highlighted by Engadget.

A recent post by Chris Bakke showcases additional features, indicating that users can incorporate bulleted lists and hyperlinked text into their posts. It's worth noting that Bakke's job listing company, Laskie, was acquired by X last year.

The introduction of Notes as a long-form publishing medium occurred in 2022, predating Musk's acquisition of the company. However, during Musk's tenure, the Notes project was temporarily halted, ad-free articles were discontinued, and the Revenue newsletter platform was shuttered.

Despite these changes, Musk mentioned in July 2023 that the company is actively developing a mechanism for creators to share long-form articles enriched with mixed media. This ongoing evolution aligns with Musk's vision for enhancing the platform's capabilities and offering diverse content formats to users.

Musk in a while responding to a user who posted about the 'Articles' feature wrote, “This will allow users to post very long, complex articles with mixed media. You could publish a book if you want.”

Musk has consistently encouraged prominent creators such as MrBeast and former Fox News host Tucker Carlson to contribute content directly to X. This recent development underscores the social media company's intention to appeal to writers interested in publishing their work directly on the platform.