New Delhi: In a bid to give users in India more features, WhatsApp has introduced message level reporting and flash calls in the country. The latter is essentially an additional feature apart from the SMS verification that is mandatory to register on WhatsApp. According to the Meta-owned (formerly Facebook), these two features have been rolled out to further secure user experience.
"We are committed to offering our users a secure, safe and reliable messaging service experience to connect with each other for personal conversations. WhatsApp is an industry leader among end-to-end encrypted messaging services in preventing and combating abuse and we are deeply committed to user safety," the company said in a statement.
The flash call feature will let users verify their phone number via an automated call, similar to what we have seen for verification for Truecaller whereas message level reporting will allow users to report accounts to WhatsApp by flagging a specific message - to do so, users can simply long-press a particular message to either report or block a user.
"In our endeavour to provide more safety and control to users, WhatsApp is now introducing two new safety features, ‘flash calls’ and ‘message level reporting’ to ensure that user experience remains secure, in addition to the host of other safety measures and product features that allow users to continue safeguarding their personal messaging experience," the company added.
Earlier, in its transparency report, the world's most popular messaging platform had said it blocked over 2.2 million accounts in the month of September itself.
Meanwhile, rumours suggest that just like Facebook and Instagram, Meta is working to soon add a reaction feature to messages on WhatsApp. Testing for this new feature has also been going on for several months. Once 'WhatsApp Message Reaction Feature' rolls out, users will be able to react to any message.