Why pay for Netflix, Prime Video, or other OTTs anymore, when you can get ready subscriptions bundled with your telco recharge? As consumers increasingly seek entertainment options on mobile devices, telecom companies are evolving strategies to meet these demands. The days of selecting mobile recharge plans based solely on talk time and data are becoming a thing of the past.


Instead, major telecom operators in India are now bundling recharge plans with free subscriptions to popular over-the-top (OTT) platforms, such as Netflix, Disney+ Hotstar, and Amazon Prime Video, to enhance the value of their offerings.


By including OTT subscriptions in their recharge packages, telecom providers gain a competitive advantage and offer their customers a more integrated and hassle-free entertainment experience.


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Top OTT Plans From Jio, Airtel, Vi


Reliance Jio


Jio provides a range of recharge plans that include subscriptions to JioTV, a content aggregator platform featuring material from various OTT services.


JioFiber plans can be bundled with premium OTT subscriptions, including Netflix for those with higher data consumption needs.


Jio's mobile OTT plans start at Rs 299, with the Rs 1,029 plan offering 84 days of Prime Video subscription.


Airtel


Airtel's offerings include recharge plans that come with subscriptions to Airtel Xstream, another content aggregator similar to JioTV.


Additionally, Airtel collaborates with specific OTT services like Amazon Prime Video to offer bundled subscriptions.


The Airtel Hotstar subscription package starts at Rs 199, and the Rs 1,199 plan includes Netflix, Prime Video, and Disney+ Hotstar, along with 150GB of data.


Vi


Vi's (formerly Vodafone Idea) plans include subscriptions to Vi Movies and TV, which aggregates content from various OTT platforms.


Vi also provides specific plans with Netflix subscriptions, including the Rs 1,198 and Rs 1,599 plans, which come with a Netflix Basic subscription.


With these evolving offers, telecom companies are not just catering to the basic connectivity needs of their users but are also positioning themselves as key players in the entertainment ecosystem.


This trend highlights the growing importance of content consumption in the mobile experience and sets the stage for further innovations in the telecom sector.