Tinder's New Feature Will Let Users' Friends, Family Play Matchmaker

Tinder Matchmaker feature is rolling out in the US, Australia, Brazil, Canada, France, Germany, India, Indonesia, Japan, Mexico, South Korea, Spain, Thailand, the UK and Vietnam.

Dating site Tinder on Monday announced a new feature called Tinder Matchmaker that lets a user's friends and family asynchronously access the platform to recommend profiles to them. According to the dating platform, aosting a dating life debrief with friends is a time honoured tradition, so much so that over 75 per cent of singles it surveyed said they discuss their dating life with friends multiple times a month.

Tinder Matchmaker feature is rolling out in the US, Australia, Brazil, Canada, France, Germany, India, Indonesia, Japan, Mexico, South Korea, Spain, Thailand, the UK and Vietnam, and will be rolling out to other users globally in the coming months.

The feature makes new-age dating a team sport by essentially integrating the “friend test” into Tinder, the company said. With the new feature, users can now invite others, whether they have a Tinder profile or not, to view and suggest potential matches. It gives Tinder users the intel of seeing who their friends Like for them when considering a potential match but, just like in real life, the user ultimately decides who they want to send a Like to.

Tinder Matchmaker session can be started directly from a profile card, or within app settings. Users can share their unique link with up to 15 friends in a 24-hour period. After following the link, the matchmaker can either log in to the site, or continue as a guest, after completing an age verification prompt and agreeing to the company's outlined terms.

Matchmakers have 24 hours to play cupid before the session expires, where they can recommend profiles for the Tinder user but won’t be able to chat or send messages on their behalf.

“For years, singles have asked their friends to help find their next match on Tinder,  and now we're making that so easy with Tinder Matchmaker,"  Melissa Hobley, Chief Marketing Officer at Tinder, said in a statement.

“Tinder Matchmaker brings your circle of trust into your dating journey and helps you see the possibilities you might be overlooking from the perspective of those closest to you."